Week 1: Welcome

 Resources

• TED: Do Schools Kill Creativity? | Sir Ken Robinson

• Mission Possible

Assignments

• Selfie Board

• Email Registration

• Mission Possible

• Book Jam

Week 2: Mindset

 Resources

• BOOK: Psychocybernetics

• TED: The Power of Vulnerability | Brené Brown

Themes

• Holistic Inputs

• Mission Possible

• Building the identity 

• Morning Script

• Negative Obituary

Assignment/Output

• DRAFT of Morning Script/What Do I Love 

• Identify your Mission Possible target

Sprint Speaker: Marko: What Do I Love

Podcast Guest: Molly Secours

 Week 3: Branding

Resources

• The Futur / Chris Do

• Ries: 22 Immutable Laws of Branding

• Purple Cow

• Brand New Name

• Archive of Great Brand Books

• TED: 

Themes/Exercises

• Visual/Verbal

• Priming Socials (assign social team)

Assignment/Output

• 99 word bio

• About.me Page

Podcast Guest: Ashley Alexander (Girlilla Marketing) 

Week 4: Communication

 Resources

• The Elements of Style - Strunk and White

• On Writing - Stephen King

• TED: How to Speak So That People Want to Listen

Themes/Exercises

• Object Writing

• Perspective Shifter

• Obituary

Assignment/Output

• 99 Word Bio

• About.me

• Social Media

Sprint Speaker: Craig Havigurst

Podcast Guest: Chris Nardone

 Week 5: Reputation

Resources:

Themes/Exercises:

• Review of your bios and About.me pages.

Assignment/Output:

• 99 Word Bio

• About.me Pages

• Brand Consistency

Sprint: Gil Costello

Podcast Speaker: TBD

 Week 6: Finance

Resources:

Themes/Exercises:

• Review of your bios and About.me pages

• Review Obituaries

• Creating/Managing a budget.

Assignment/Output:

Sprint:

Podcast Speaker: Andrew Kintz