Week 3: Branding

Resources

• The Futur / Chris Do

• Ries: 22 Immutable Laws of Branding

• Purple Cow

• Brand New Name

• Archive of Great Brand Books

• TED: 

Themes/Exercises

• Visual/Verbal

• Priming Socials (assign social team)

Assignment/Output

• 99 word bio

• About.me Page

Podcast Guest: Ashley Alexander (Girlilla Marketing)